Ben,
its not so much the matt finish, I have always loved Loomis for example, but its the colour of the thread and the way it appears to have suffered from lack of epoxy penetration..ie..the whipping look patchy and not consistant in colour. Most noticable on the ring foot area. The Trout Bums and Ion also has this.
I have a real thing about medium and lighter coloured threads and dark blanks. The use of colour preserver keeps the colour consistent, but certain colours lose there "sparkle" and end up looking flat..my Greys Esox is a prime example of that. I use a "watered" down epoxy that soaks the thread really well and forms an even, if not darker colour, and then 24 hours later i add a normal epoxy coat. It stops some of that "transperant" look so ring foot and tags of silver or gold tipping dont show through so much.
Don't get me wrong..the epoxy finish is lovely, the fittings are fine (I am building a rod with the Titanium finish guides just now), the colour of the thread is fine, the blank being matt is fine, the reel seat is better than the old Western (but looks identical to the one on my £99 Fulling Mill rod), but from an esthetic point of view, it just does not work for me. I love the finish on the Western 2's though
Just a personnel thing and I am sure many folk will love the colours and finish and I am certainly not detracting from what looks to be a lovely fishing tool.